Reputation Management SEO for Surgeons: Protecting Your Name

The "Branded Search" Audit

Google your name. What do you see?

• RealSelf?
• Yelp?
• Healthgrades?
• Your own site?

1. Owning the Top 10

You need to control as many spots on Page 1 as possible.

• Strategy: Create profiles on every high-authority medical directory.
• Social: Ensure your LinkedIn, Instagram, and YouTube rank high.

2. The RealSelf Strategy

RealSelf is the Yelp of plastic surgery.

• Claim your profile.
• Answer questions: Being an active expert pushes your profile up.
• Encourage positive reviews: Drown out the noise.

3. Suppressing Negatives

If there is a "Ripoff Report" or bad news article:

• You cannot delete it.
• You must outrank it. Create new, positive assets (press releases, new website sections) to push it to Page 2.

Conclusion

Your reputation is your revenue. SEO is your shield.